Aeroplan is Canada’s premier travel loyalty program that works based on a simple unit system: an Aeroplan Mile. When members participate in the program, they earn miles which can then be redeemed for a variety of air and non-air rewards.
When members swipe their membership card or provide their Aeroplan number at a partner such as Home Hardware the partner buys Aeroplan Miles and provides them at no charge to the consumer as part of their shopping experience. The same applies to transactions made with an Aeroplan-affiliated financial card – the associated financial institution buys the miles from Aeroplan and provides them to members.
By providing Aeroplan members with flexibility and options to earn more miles, we enable them to redeem for travel and other rewards. With more than 5 million active members redeeming billions of miles for rewards annually, we’re able to negotiate discounts on supplier pricing for many of our rewards. We provide value to our members for their day-to-day interactions with our partner brands. Our partners benefit from our ability to provide them with insights about the shopping habits of Aeroplan members. By leveraging the data across the program, we provide the opportunity to personalize offers, resulting in more value for our members.